Public preview · live sample maps

Map where voters stand block by block.

Custom maps for campaigns, ballot committees, advocacy groups, and public affairs teams. We show you exactly where every audience, position, and persuadable voter lives · down to a single city block. Refreshed weekly. Ready to drop into your media plan.

Polls tell you what the state thinks. PharosGraph shows you which streets to knock and which markets to buy.

240,000 neighborhoods covered Refreshed every Monday
Sample maps · open any one

Every map below is a real, working example · for a race, a ballot measure, or a policy issue.

Open any one to see the map, toggle the views, and explore audiences down to the neighborhood. Built by our pipeline, delivered with a strategist on the call, refreshed every Monday. These are samples · yours would be built around the race, ballot, or issue your team is actually working.

24 live sample maps Sample maps for races · ballots · policy issues Ad market maps and legislative tracking available on request
Cost of living · national sample map NEW
What cost presses hardest, voter by voter
Every registered voter in the country, colored by which cost of living weighs most on them. Five PharosGraph audiences, one per driver, mapped from the whole country down to the block group. Open on any state, or turn a single driver on to see where it leads.
↳Housing ↳Gas and utilities ↳Childcare ↳Healthcare ↳Property taxes
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209M voters · 3,143 counties · 5 drivers
Ballot measures · campaign maps
The Race to November · neighborhood maps
Congressional race · lean & platform fit
AZ-06 · A district's lean and a candidate's fit are not the same map
Party lean and platform fit read as two separate measures, neighborhood by neighborhood, for JoAnna Mendoza and Juan Ciscomani. Point at any neighborhood to see how closely each platform matches the people who live there.
573 neighborhoods 100% district coverage Sep 3 model run
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Governor race · Arizona
Arizona voters focused on election integrity, and the ones in play for governor
698,653 Arizona voters in the top 20 percent nationally on election integrity, and the 414,973 of them in play in the governor's race, mapped by PharosGraph.
698,653 voters 414,973 in play
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Ballot measures · California
California's tax measures split voters by the cost that weighs most
California voters for whom housing costs weigh most lean toward the billionaire tax and Proposition 3. Those for whom property taxes weigh most lean against both and toward Proposition 43. PharosGraph maps all three measures by the cost that weighs most on each voter.
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U.S. House · Florida
Florida's four competitive House seats have different swing voters
The swing voters in Florida's four competitive House seats differ from seat to seat. Housing splits them left in Tampa Bay and right in South Florida. PharosGraph maps all 238,897 of them, by the pairing that pulls each voter in two directions.
238,897 swing voters
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Governor and U.S. Senate · Georgia
In Georgia, 1.1 million voters far from a hospital are in play for both governor and Senate
In Georgia, 1,109,280 voters who live far from the nearest hospital are in play in both the governor's race and the Senate race. PharosGraph maps all 3,108,892 voters in its hospital access audience.
3,108,892 voters 1,109,280 in play
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U.S. Senate · Iowa
Iowa's farm-economy voters are in play in two statewide races
1,166,071 Iowa voters live in communities where farm livelihoods face cost, land and water pressure. PharosGraph maps the ones in play in the Senate and governor's races.
1,166,071 voters
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U.S. Senate · Kansas
Most Kansas swing voters lean right on healthcare but left on another issue
In Kansas, 189,125 of the state's 262,168 swing voters lean right on healthcare and left on housing, crime or schools. PharosGraph maps all of them, by the pairing that pulls each voter in two directions.
262,168 swing voters 189,125 lean right on healthcare
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U.S. Senate · Maine
Maine voters focused on Social Security and Medicare
177,640 Maine voters in the top 20 percent nationally on Social Security and Medicare, mapped by PharosGraph.
177,640 voters
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U.S. House · Maine and Nebraska
Maine's 2nd and Nebraska's 2nd share their largest group of swing voters
In Maine's 2nd and Nebraska's 2nd, the largest group of swing voters leans left on housing and right on immigration. PharosGraph maps each district's swing voters by the issues that pull them in opposite directions.
77,543 ME-02 swing voters
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Governor race · Michigan
Many of Michigan's in-play voters are ideologically in the middle on climate
In Michigan, 730,787 voters for whom gas and utilities weigh most are still in play in the race for governor, and close to half of them sit ideologically in the middle on climate and the environment. PharosGraph maps all of them.
730,787 in play
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Governor, Senate and U.S. House · Michigan
Michigan's jobs voters, and the ones whose biggest bill is childcare
Michigan's 1,736,872 voters in the top 20 percent nationally for focus on jobs, and the 792,122 of them whose biggest household cost is childcare, mapped by PharosGraph.
1,736,872 voters 792,122 childcare first
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U.S. Senate · New Hampshire
Half of New Hampshire's most healthcare-focused voters are still in play for Senate
In New Hampshire, half of the 239,997 voters most focused on healthcare access and costs are still in play for Senate, against about four in ten voters statewide. PharosGraph maps all of them.
239,997 voters
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U.S. House · NY-17
In New York's 17th District, property taxes are the biggest cost for more than one voter in six
Property taxes are the biggest cost for 87,711 voters in New York's 17th Congressional District, 17 percent of the district against six percent statewide, mapped by PharosGraph.
87,711 voters
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Governor race · Ohio
Most of Ohio's abortion and reproductive rights voters are still in play
In Ohio, 682,287 of the 1,192,811 voters most focused on abortion and reproductive rights are still in play in the race for governor, close to six in ten against about four in ten voters statewide. PharosGraph maps all of them.
1,192,811 voters 682,287 in play
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U.S. House · Pennsylvania
Pennsylvania voters in data center communities
3,983,912 Pennsylvania voters live in communities near a proposed or operating data center, mapped by PharosGraph and split by each voter's main concern.
3,983,912 voters
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U.S. Senate · Texas
In Texas, the voters both Senate campaigns can still win sit in the middle on immigration
3.2 million Texas voters are in play for both Ken Paxton and James Talarico. PharosGraph maps where they stand on immigration.
3,216,060 in play
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U.S. House · TX-34
In Texas's 34th, voters whose main cost is housing are the most in play
In Texas's 34th District, close to half of the voters whose main cost is housing are still in play, against about a third of those whose main cost is healthcare. PharosGraph maps every voter by the cost that weighs most on their own budget.
118,365 main cost is housing
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Governor race · Wisconsin
Wisconsin's biggest counties have the most contested voters, but they're half as common there
In the race for governor, 767,610 Wisconsin voters are in play for both candidates, from 7 percent of Milwaukee County to 29 percent of Barron County, mapped by PharosGraph.
767,610 in play
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Policy issue maps · statewide and national
The four map types we build
Race & ballot maps · RaceScape™
Live on this board
Neighborhood-level maps for a race or ballot measure. Turnout vs. persuasion audiences, weekly refresh, audience files ready for your media buyer.
Policy issue maps · IssueScape™
Live · public preview
Where the public stands on a policy issue, mapped across any geography. Opinion groups, persuadability tiers, growth-receptive audiences. See the data center communities map above.
Legislative tracking · GovScape™
Available on request
Where bills are moving, which districts are activated on which issues, and where advocacy pressure is building. 195K federal and state bills tracked.
TV ad market maps · AdScape™
Available on request
Who owns the airwaves, where ad pressure is heaviest, and which creatives are landing · across every TV market.
What you get
01
A map at the resolution of a city block
Every neighborhood in your race, district, or state · scored and mapped at the Census block group. Click any one to see who lives there and how to reach them.
02
Refreshed every Monday
Updated weekly through the cycle. New persuadable audiences, fresh hot zones, and alerts when the ground shifts under your race or issue.
03
Audience files your media team can ship
Turnout and persuasion audiences delivered as files your media buyer can drop straight into the ad platform · or pass through your existing data partners.

Request a custom map.

Your race. Your ballot measure. Your policy issue. Built and delivered in 24 to 48 hours, with a strategist on the call.