Texas · U.S. House, 34th District · 2026

In Texas's 34th, voters whose main cost is housing are the most in play

PharosGraph sorts every voter by the cost that weighs most on their own budget. In Texas's 34th District, a Toss-up race between Vicente Gonzalez and Eric Flores, close to half of the voters whose main cost is housing are still in play, against about a third of those whose main cost is healthcare. These are new PharosGraph audiences available through L2, and each dot stands for 25 of the 118,365 voters whose main cost is the one shown.

Texas · Voters in Texas's 34th District by the cost that weighs most, and whether they're in play Data week of 14 October 2026

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What you are looking at

The dots are voters in Texas's 34th District whose main cost is the one shown. Colored dots are in play, in at least one of PharosGraph's two Persuade audiences for the race, and gray dots aren't. The buttons above the map switch between housing, healthcare, gas and utilities, and childcare costs, and each dot stands for 25 voters.

How it is built

The Cost of Living Main Driver audiences name each voter's main cost, the one that weighs most on their own budget. A campaign talking about costs can pick the one that fits each voter.

Why these voters, and why now

Every voter has one cost that weighs most on their own budget, and PharosGraph sorts voters by it: housing, healthcare, gas and utilities, childcare or property taxes. In Texas's 34th, close to half of the voters whose main cost is housing are still in play. For voters whose main cost is healthcare it's about a third, and across the whole district it's about four in ten. Cost of living is the top issue in this race, and a voter's main cost goes with whether that voter can still be moved.

These are PharosGraph's Cost of Living Main Driver audiences, one for each cost. PharosGraph also builds two Persuade audiences for each race, one for each candidate, made up of the voters still movable in it. A voter in either one is in play. Of the 118,365 voters in the district whose main cost is housing, 56,863 are in play.

The two groups live in different parts of the district. About seven in ten of the housing voters still in play are in Cameron County. More than half of the healthcare voters still in play are in Nueces County. Voters whose main cost is gas and utilities or childcare sit between the two, each close to the district's rate.

Texas early voting runs through October 30. Vicente Gonzalez, the incumbent, faces Eric Flores in a district that, on its 2026 lines, takes in Cameron, Nueces, Kleberg, Willacy and Kenedy counties. Inside Elections rates the race a Toss-up. In PharosGraph's weekly read of the race, cost of living has ranked first every week since early August, and healthcare and the uninsured fourth.

The race's Persuade audiences find the voters still open to either candidate. Layering the cost of living audiences on top is precision messaging: they tell a campaign which cost to talk about with each of those voters, housing with some and healthcare with others, so it can tailor by race and voter by voter within the race. PharosGraph ranks these audiences weekly and refreshes them monthly, and the Cost of Living Main Driver audiences and the Persuade and GOTV audiences for the race are available now with L2 DataMapping and in LiveRamp. Campaigns and issue groups with a cost of living message should reach these voters before early voting closes on October 30 and Election Day on November 3.

The voters on this map are PharosGraph audiences

PharosGraph scores every registered voter in the country, one voter at a time, on the issues in the news. Those scores are published through L2 Data as audiences that campaigns and agencies activate in LiveRamp or L2 DataMapping, the same way as any other third-party segment.

Open LiveRamp Connect → Open L2 DataMapping → Request a Walkthrough → Data Marketplace · seller: L2 Data · provider: PharosGraph

On this map

PharosGraph Cost of Living Driven by Housing Costs118,365 in TX-34

PharosGraph Cost of Living Driven by Healthcare Costs96,197 in TX-34

PharosGraph Cost of Living Driven by Gas and Utilities111,631 in TX-34

PharosGraph Cost of Living Driven by Childcare Costs77,381 in TX-34

PharosGraph TX Congressional District 34 Democratic Persuade

PharosGraph TX Congressional District 34 Republican Persuade

Each voter has one main cost, so the cost groups don't overlap. The colored dots are the voters in each cost group who are in at least one of the two Persuade audiences for the race. A voter can be in play for both candidates, so the map counts each voter once.

Related audiences to look for

Other costs

PharosGraph Cost of Living Driven by Property Taxes Voters whose main cost is property taxes

How focused voters are on healthcare and housing

PharosGraph Healthcare Access and Costs Top 10 Percent Salience Voters in the top tenth nationally when it comes to focus on healthcare access and costs

PharosGraph Healthcare Access and Costs 10 to 20 Percent Salience The next tenth

PharosGraph Housing Affordability Top 10 Percent Salience Voters in the top tenth nationally when it comes to focus on housing affordability

Voters pulled in two directions

PharosGraph Swing Voter Voters who lean one way on one of the issues they're most focused on and the other way on another

PharosGraph Swing Voter Kitchen Table The same split, limited to cost of living issues

Texas's 34th Congressional District

PharosGraph TX Congressional District 34 Democratic GOTV Supporters of Vicente Gonzalez, ranked highest for turnout priority

PharosGraph TX Congressional District 34 Republican GOTV Supporters of Eric Flores, ranked highest for turnout priority

Texas's 15th Congressional District

PharosGraph TX Congressional District 15 Democratic Persuade Voters in play for Bobby Pulido

PharosGraph TX Congressional District 15 Republican Persuade Voters in play for Monica De La Cruz

PharosGraph TX Congressional District 15 Democratic GOTV Supporters of Bobby Pulido, ranked highest for turnout priority

PharosGraph TX Congressional District 15 Republican GOTV Supporters of Monica De La Cruz, ranked highest for turnout priority

Texas's Senate race

PharosGraph TX Senate 2026 Democratic Persuade Voters in play for James Talarico

PharosGraph TX Senate 2026 Republican Persuade Voters in play for Ken Paxton

PharosGraph TX Senate 2026 Democratic GOTV Supporters of James Talarico, ranked highest for turnout priority

PharosGraph TX Senate 2026 Republican GOTV Supporters of Ken Paxton, ranked highest for turnout priority

These are a few of the audiences PharosGraph publishes through L2. The full catalog covers issue focus, issue positions, local community issues, candidates and ballot measures.

See all PharosGraph audiences →