Audiences · 2026
Audiences · 2026
PharosGraph scores every voter in the country on the issues moving the ground: what they care about, which side they take, what is driving the concern, and what their own community is living with. That scoring is published through L2 as 718 audiences across nine families, activated in your agency's LiveRamp seat. 189 races are configured and scored for the 2026 cycle, across governor, Senate, House and state races.
Scoring runs on the national voter file, one voter at a time. Each score belongs to a person, not to their block or their household.
We re-score every voter weekly against what's in the news, so issue salience and the driver behind each concern shift as the ground shifts. The same voter can carry a different driver from one run to the next. Delivered audiences update monthly.
An audience is voters for whom housing ranks in their top ten percent of issues, or voters who take the progressive side of abortion. Each one ships with the message language that band hears.
Audiences are distributed through L2 and picked up in a LiveRamp seat, the same way any other third-party segment is, and they run in digital, CTV and addressable.
Illustrative placement inside each neighborhood, colored by what the model scored. Change what the dots are showing, then hover anywhere on the map: the panel on the left reads that neighborhood and the card on the right is one registered voter inside it.Dots are placed illustratively inside each neighborhood and colored by what the model scored. On the live page, hovering a neighborhood reads it out and draws one registered voter from inside it. Every race maps the same way.
Nine families, 718 listed audiences. Pick a family or search by issue, and each entry shows the audience as a buyer sees it in the marketplace.Nine families, 718 listed audiences, browsable in full on the live page.
One audience on its own is a complete buy. Stacked, they narrow to the case you actually want to make. The diagrams show how many audiences each buy composes, not their relative sizes; universe sizing for any state or district comes with the order.
Sign in to your seat, search PharosGraph, and take delivery of any audience on this page. If you want a race we have not listed, or two or three races taken deeper, tell us which ones.