PharosGraph · Traci Park · Audience Map

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Audience Strategy Map

Leads with

Audience

Target ZIPs · ranked by fit

Source: PharosGraph Audience Strategy Brief & companion CSV. Roles and fit index as modeled; "not included" = ZIPs outside this race's target universe, shown for geographic context.

Audience Role

GOTV · turn out the base

Persuade · move the undecided

Not in target universe