RaceScape · 2026 R Primary · Oklahoma AG

Oklahoma AG · Jon Echols

Establishment front-runner for the open Attorney General seat, anchored by 50+ county sheriffs, the FOP, and firefighters. In a state Trump carried by 30+ points, the June 16 primary decides the office. The job: convert money and endorsements into turnout before a sleepy summer primary lets the outsider consolidate.

ZIP5 resolution · Front-runner · low-turnout majority primary

Snapshot

ZIPs

619K

GOP-likely

55/45

GOTV / Persuade

Recommended spend split

GOTV 55% Persuade 45%

The play

GOTV Mobilize the base

41 ZIPs · 340,382 GOP-likely

Lead issue

Backing Law Enforcement and Public Safety

High-propensity Republican households across the Oklahoma City and Tulsa suburbs and exurbs (Edmond, Blanchard, Tuttle, south Tulsa, Sapulpa, Claremore), where the law-and-order coalition is concentrated.

Persuade Grow the coalition

46 ZIPs · 279,088 GOP-likely

Lead issue

Cracking Down on Illegal Marijuana Grows and Fentanyl

Movable conservatives in the mid-size county seats and competitive suburbs (Woodward, Ardmore, Durant, Grove, Moore) who are open to either Republican and have not committed.

Lead with this

Backing Law Enforcement and Cracking Down on Illegal Marijuana and Fentanyl. Public safety is Echols's strongest, most unifying message, and the issue where his wall of sheriff, police, and firefighter support is impossible to match. Oklahoma sees roughly two-thirds of the nation's illegal-marijuana seizures and lost more than 1,000 residents to overdoses in 2023. A concrete law-and-order story that travels across the whole Republican electorate.

Don't take the bait

Don't let Starling reframe the race as career politician versus outsider. That turf elevates his best argument and turns Echols's biggest asset, a decade of leadership and the sheriff relationships, into a liability. Answer experience with results and the law-enforcement wall. Don't punch down: attacking a trailing opponent only buys him relevance.

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Top ZIPs · ranked by fit index

Source: PharosGraph Audience Intelligence pipeline. Neighborhood audience built from demographic fit across the Republican-likely primary electorate, refreshed weekly, scoped to voters likely to turn out. Standings anchored to public fundamentals (markets, money, endorsements, name recognition). Fit index = demographic alignment vs the statewide average (1.00 = average). Audience rolls up to ZIP5 for digital, direct mail, connected TV, and digital-out-of-home buys.