Three issues, one voter
Maine's Senate race is being fought over costs. Our weekly read of the race has had cost of living at the top since July, with healthcare right behind it. Then, over three weeks in September, Social Security and Medicare jumped from seventh to third. Maine is the oldest state in the country, so it's not hard to see these as one worry under three names: can I afford to live here, can I afford to get sick, can I afford to get old.
The map above shows where that last worry lives. Each dot represents 35 Maine voters who are more tuned in to the issue of Social Security and Medicare than 80% of voters nationwide. We know this because PharosGraph scores every registered American voter on the issues important to them and their communities. And we refresh them every month so they represent what's important to voters today, not the last election cycle.
Most of Maine's Social Security and Medicare voters have their mind on healthcare too. For about 60% of them, healthcare bills are the household expense that worries them most.
And in one of the seven Senate races that will decide control of the chamber, many of these voters haven't yet picked a side. PharosGraph also tracks, race by race, which voters are firmly behind a candidate and which ones are still open minded. In Maine, we found that just over 40% of the voters on this map are persuadable when it comes to their vote for Senator. For the Collins and Jackson campaigns, those are the voters worth reaching on this before the first of four debates on October 6.
A month ago, Social Security and Medicare were mid-tier issues. Today it's one of the top three issues shaping the race. That's why our monthly audience refresh matters: the audience you buy in October describes the race in October. The Social Security and Medicare voters on this map, the healthcare voters behind them, the persuadable voters in this race and hundreds more are all available for activation now through L2 DataMapping and in LiveRamp.