Why these voters, and why now
On September 30, Adrian Fontes and Alexander Kolodin debate in the race for Arizona secretary of state, the office that runs the state's elections. Arizona has no lieutenant governor, so the secretary of state is also next in line to the governor. Early ballots for the November 3 election go out on October 7.
In the race between Katie Hobbs and Andy Biggs for governor, threats to democracy and election integrity ranks sixth among the issues in our weekly read of the race. It has been part of that race all summer and ranked as high as fourth in July.
The map above shows the voters it matters most to. Each dot represents 150 Arizona voters who are more tuned in to election integrity than 80 percent of voters nationwide. That measures how much the issue matters to them, not which side they take on it. PharosGraph also tracks, race by race, which voters are firmly behind a candidate and which are still open to persuasion. Of the voters on this map, 414,973 are persuadable in the governor's race, about six in ten, against 44 percent of all Arizona voters. They're the amber dots on the map.
These are voters who show up. In 2024, 84 percent of them voted, against 73 percent of Arizona voters, and about two in three voted in the 2022 midterm, against about half statewide. More than half of them also rank in the top 20 percent nationally on corruption, about three times the rate for Arizona voters overall.
This issue has moved in and out of the race's top tier from week to week. That's why we rank the issues in every race weekly and refresh these audiences every month. The election integrity audiences, the Persuade audiences for the governor's race and the related corruption audiences are all available for activation now through L2 DataMapping and in LiveRamp. For the Katie Hobbs and Andy Biggs campaigns, these are the voters worth reaching on this before early ballots go out on October 7.