Affordability: Who Owns the Issue

Every U.S. media market, read four ways · who's winning the airwaves, how hard they're spending, the emotion they pull, and the moral frame they reach for. Click any market for the full narrative read.

Jan 15, 2026–Apr 10, 2026 · 209 markets · $147M

For Your Campaign · What This Becomes

This map is the public landscape. Your AdScape adds three layers on top:

Lift StudyPre/post narrative attribution by DMA · did the spend actually move the dial?
Spend EfficiencyNarrative impact per dollar by market · where the money worked, where it burned.
Hot MarketsUnder-bought, high-shift opportunity · markets the field is missing.

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Map view

National picture

Total ad spend$147M

Impressions1.8B

Markets active209

Creatives scored799

Dem 61% Rep 26% Other 13%

← back

Who owns the airwaves

Faction share of voice

Emotional weapon · Moral frame

Attack intensity

The cast

Top advertisers here

Markets by spend